Eat in Colour - The tasty route to healthy nutrition
Program to increase consumption of fruit and vegetables
Monheim, April 8, 2008 – As part of the “food chain partnership” Bayer CropScience supports the “Eat in Colour” campaign initiated by the British Fresh Produce Consortium (FPC). The campaign was developed to build confidence and to initiate a significant and sustainable increase in consumption of fresh food and vegetables. “Eat in Colour promotes the simple message that fruit and vegetable are the quick, easy, tasty and inexpensive route to healthier eating”, said Michael Velasco, President of the FPC. “Bayer CropScience supports this education program because healthy nutrition is vital for the well-being of every human being”, explained Patrick Mitton, Food Industry Manager at Bayer CropScience in UK. Bayer CropScience is making available its wide-ranging expertise in plant health and harvest quality to produce high-quality fruit and vegetable as a basis or a healthy nutrition. The company is fully committed to Integrated Crop Management (ICM), sustainable agriculture and transparent production processes, ensuring traceability of food from field to fork.
Add colour to every meal
The FPC is a trade association which represents producers, packers, importers, wholesalers, food services, retailers and floral within the UK fresh produce and floral industry. “Eat in Colour means enjoying the amazing variety of convenience food”, explained President Velasco. This year the initiative will include a focus on workplaces in the mission to encourage higher consumption of fruits and vegetables.
Launched in January 2007, “Eat in Colour” has generated considerable response. One major success with consumers has been a road show that visited holiday parks around the coast of Britain, offering samples of tasty fruit and vegetable snacks to holiday makers. Another element of the campaign is the internet presence under www.eatincolour.com. An easy to navigate website contains cooking tips, serving suggestions, nutritional data and much more.
A partnership for consumers
“The quality-conscious consumer asks for good food at a reasonable price”, commented Patrick Mitton. All the players in the food chain partnership are doing their best to ensure high quality and day-to-day availability of produce the consumer wants to buy at any time of the year. Working in partnership with farmers, processors, retailers and wholesalers, Bayer CropScience strives to build mutually beneficial relationships. The company acts as a facilitator bringing together the various partners to work on sustainable crop solutions.